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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

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CHAPTER SIX

The Third P of the Global Content Marketing Cycle: Promote

Definition of Promote:

Promote is to establish a market-driven content distribution process with paid and social media. Publish the appropriate formats of content with the optimal frequency in targeted channels. Use tools and data to optimize the media buy and social media content distribution.

“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

—UNKNOWN

Promotion Is More Than Half the Battle

Ask any writers or musicians, and they will tell you that promoting their work is harder than creating it. Creating compelling content is only half of the battle; the other half (actually more than half) is to get your awesome content out where your target ...

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