ENDNOTES
Chapter 01
1. Costco Web site, FY 2013 Annual Report, http://phx.corporate-ir.net/phoenix.zhtml?c=83830&p=irol-reportsannual, p. 2, December 18, 2013
2. Joe Pulizzi, Epic Content Marketing, p. 15, 2013
3. Jell-O History, http://www.jellogallery.org/history.html, the Jell-O Gallery, New York
4. Content marketing, http://en.wikipedia.org/wiki/Content_marketing, Wikipedia
5. Printing press, http://en.wikipedia.org/wiki/Printing_press, Wikipedia
6. Lindsay Goldwert, NY Daily News, http://www.nydailynews.com/life-style/health/cell-phone-bathroom-75-americans-admit-calling-texting-toilet-article-1.1015634, February 2, 2012
7. Aaron Smith, Pew Research Internet Project, http://www.pewinternet.org/2012/11/30/the-best-and-worst-of-mobile-connectivity/ ...
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