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Global Franchising Operations Management: Cases in International and Emerging Markets Operations by Ilan Alon

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3. Trying to Create a Stir: Opening a Coffee Shop in Korea

Gyewan Moon, Allen H. Kupetz

In July 2010, Min-Guk “MG” Kim and Kevin Andes were sitting together in a Sleepless in Seattle coffee shop next to the southern border of the beautiful Kyungpook National University (KNU) campus in Daegu, South Korea—about 100 minutes south of Seoul via the high-speed KTX train. Kim and Andes were both teaching business courses at KNU for the summer, but wanted to partner and open a coffee shop in Korea. Kim, a Korean native who earned his Ph.D. in the United States, had tremendous knowledge of business management in Korea. Andes was a retired entrepreneur who loved being in Korea and could possibly provide start-up funding for the company: It seemed like ...

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