O'Reilly logo

Global Franchising Operations Management: Cases in International and Emerging Markets Operations by Ilan Alon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8. Master International Franchising in China: The Athlete’s Foot (Part B)

Amber Xu, Ilan Alon

In a quickly changing market, Rick Wang and his Athlete’s Foot stores encountered a series of problems that threatened his company. Increased competition, in what had heretofore been an “open” market, forced Wang to work out a number of strategies so that his franchise plans could survive. After evaluating and implementing a number of strategies, Wang made a difficult decision. The available options and Rick Wang’s actual decisions are discussed in the following case study.

A Struggle for Survival

After being squeezed out of department stores by his competitors, Wang had to relocate his business to “the street” or to less-desirable, lower-traffic shopping ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required