Global Franchising Operations Management: Cases in International and Emerging Markets Operations

9. Social Entrepreneurship and Sustainable Farming in Indonesia

Ilan Alon, Eve Misati

Sitting contemplatively in his restaurant and gazing over the rice fields of Sok-Wayah in Ubud, Bali, Oded Carmi mulled over his options to replicate the success of his farm, Sari Organik—specifically, to reintroduce organic rice farming in other parts of Bali and eventually throughout Indonesia. The idea of Sari Organik was initially conceived in 1997 when Carmi sought to build a model farm that would grow organically with market demand and benefit the community while serving as an educational center for small-scale farmers keen to build a “green Bali.”

Thirteen years later, the message of the organic farm had not been well embraced by the farmers and landholders ...