Chapter 11Encouraging Constructive Dialogue

Leaders have always been encouraged to engage in frequent and widespread communication in support of their role of defining and moving towards the future. Some have become public spokespersons for their company, as is the case at Ford; others speak in the company's annual report; while still others direct their corporations from within, from mission statement to memos. However, it is not unusual for these same well-intentioned leaders to fall into the trap of having their communication be largely going one way; in other words, they are mostly in "transmit" mode, and only rarely in "receive."

Sometimes they rationalize this as a consequence of shortage of time, the need for speed, and the rapid coalescing ...

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