IN THIS CHAPTER
Succeeding by understanding foreign locations, customs, and practices
Achieving success through solid logistics infrastructures
Many companies — large and small — have successfully expanded into the global marketplace thanks to sound logistics. While most of them experienced initial setbacks, they all had one thing in common: an expansion strategy based on a thorough understanding of the foreign locations they were entering and a logistics infrastructure solid enough to ensure successful global operations. The following are just a few of their success stories.
Amazon.com is a US-based electronic commerce (e-commerce) company with headquarters in Seattle, Washington. After reading a mid-1990s report about the future of the Internet, which projected a potential web commerce growth of 2,300 percent, Amazon founder Jeff Bezos created a list of 20 products that could be marketed online. From those 20, he initially settled on selling books. While the largest brick-and-mortar bookstores and mail-order catalogs at that time might offer as many as 200,000 titles, an online bookstore could offer exponentially more. Additionally, it would have a practically unlimited ...