Chapter 9 Reinventing Innovation
Innovation comes ultimately from a diversity of perspectives. So when you combine ideas from different industries or different cultures, that’s when you have the best sense of developing groundbreaking ideas.
Frans Johansson, The Medici Effect, 2004
In 1999, Eli Lilly, a US-Based, R&D-focused pharmaceutical company, had about 6,050 researchers, including physicians, scientists, and other highly skilled technical personnel, and an R&D budget of $1.78 billion. Most of the products the company sold were discovered or developed by its own scientists. Yet, despite the large R&D staff and many successful products, there was a feeling that they were not being as effective in developing ...
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