Chapter 10 Reimagining Business
Predicting the future is hard. But preparing for its uncertainties, while you lie on the beach, can at least be entertaining. It can also broaden the mind and subtly change your understanding of the present… Speculating about the future, even if it is far-teched, can help people and institutions cope with what comes next.
The Economist, July 6, 2019
When I started working on this book in the spring of 2020, COVID-19 had just been declared a global pandemic, though no one could have then fathomed how it might proceed and the kinds of health, economic, business, and social disruptions it might cause. The pandemic not only killed tens of thousands of people worldwide but also almost ...
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