September 2013
Intermediate to advanced
6 pages
11m
English
Content preview from Global Pharma: Managing Uncertainty
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Global Pharma: Managing Uncertainty
Sourabh Bhattacharya† and Surajit Ghosh Dastidar‡
† Institute of Management Technology (IMT), Hyderabad, India; sourabh_iitm@yahoo.co.in, sbhattacharya@imthyderabad.edu.in
‡ Institute of Management Technology (IMT), Hyderabad, India; sghoshdastidar@gmail.com
Introduction
It was a sunny day in June, and Mr. Anil Roy had just joined one month back as Director (Operations) of Global Pharma, a Hyderabad-based pharmaceutical company. He was going through a file that Mr. Ajay Kumar, the Chief Executive Officer (CEO), had sent earlier. He noted that in the most recent year, Global Pharma’s bottom line had significantly deteriorated. This was due to high demand variability for one of the critical active pharmaceutical ...
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