A. SEO/SEM Resources

Finding the right resources—whether you are learning the basics or want to keep current with international search marketing—can be a barrier, and understanding where and how to search for such resources is fundamental. For the authors of this book, tools such as Twitter and Google are important, but meeting people at conferences and sharing information are even more important. Indeed, from the beginning, all of us in the search marketing industry have learned most of what we know from sharing experiences with each other.

In this appendix, we list books, conferences, websites, tools, and other resources we rely on. Although we have not tried every resource available out there, we have used all the resources in this appendix ...

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