Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

5. Russia

The Russian online market is full of opportunity, and this has not gone unnoticed. Look at the expansion of principal search engine Yandex, which operates in Russia, Belarus, Ukraine, and Kazakhstan. Now, Yandex is making a global push in the United States, the United Kingdom, and other major markets around the world, with an English-language version of the search engine. Meanwhile, Russian searchers using Yandex can search for sites written in Latin character-based languages, as well as their native Russian.

Russia’s size is the most obvious difference from its European and Asian neighbors. This Eurasian land mass covers nearly 6.5 million square miles (17m sq km), with a climate ranging from Arctic in the north to the generally temperate ...