Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

Praise for Global Search Engine Marketing

“If you’re planning on having a web presence outside your country, then this book is absolutely essential to have on your desk/e-reader. Kennedy and Már Hauksson have done a fantastic job detailing the intricacies of marketing online to the people of different nations around the world. Whether you’re planning on selling your products in Prague, Pretoria, or Patagonia, or if your plan is to become the worldwide leader in online news, this book gives you the tools you need to succeed.”

—Simon Heseltine, Director, AOL Inc.

“With today’s continued spiral into complexity of search marketing around the world, and the huge opportunity that global markets represent, large enterprises and aspiring small companies ...