March 2012
Intermediate to advanced
312 pages
8h 47m
English
book
Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results
by Anne F. Kennedy, Kristján Már Hauksson
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Table of Contents
1 Can You Afford Not to Think Globally?
Search Engine Use Is Globalizing on a Grand Scale
Your Next Customer May Well Find You Online—from Outside the USA
2 Common Territory: Search Marketing Without Borders
Setting Goals and Measurements
Language Coverage: Universal Versus Local Penetration
Analyze Your Competition in Search Results
Tips for Multilingual Keyword Research and Competitive Analysis
How to Show Google Where You Want to Be Seen
Country-Code Top-Level Domain —ccTLD
The Language of Your Website’s Content