Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage

CHAPTER 2Industry Implications for Global Supply Chains

Alignment of global supply chains and industry drivers generates leverage.

DIAGNOSING INDUSTRY GLOBALIZATION POTENTIAL____

“This is not your father’s Oldsmobile” was the advertising slogan that General Motors used in the 1980s for its Oldsmobile car brand. The firm was founded by Ransom E. Olds in 1897, and the brand lasted 107 years—longer than most car brands—before GM phased it out in 2004. Approximately 35 million Oldsmobile cars were produced in the century-long time span, some 14 million of them in Lansing, Michigan. Over the years, we have since seen hundreds of variations of the advertising slogan, such as, “It’s not your father’s America anymore,” “It’s not your father’s newscast ...