CHAPTER 8

Sustainable Capitalism in the Business School Curricula

Introduction

The world today is changing rapidly and profoundly, economically, and politically, as well as socially, while capitalism is under siege (Porter and Kramer 2011). We believe, therefore, that it has become more important than ever to educate business students in this changing environment, where scholars and academics, as well as practitioners, must recognize how crucial for business today is the idea of sustainable capitalism and development. By sustainable development, we mean development that “meets the needs of the present without compromising the ability of future generations to meet their own needs” and includes at the same time the three pillars of economic, social, ...

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