Global Trade Strategies

CHAPTER 1

International Trade Promotion: Why and How

With the progressive liberalization of markets on the long term, the globalization process implies for local firms as well as for governments more and stiffer competition, at home as well as on the international marketplace.

Now more than ever, the competitive advantages that any firm or country possesses become smaller and less durable. Enterprise managers are facing realities: becoming globally competitive, pursuing new commercial opportunities (in line with the market liberalization), or conduct “business as usual,” with inevitably diminishing sales and profit.

At national level, the long-term implications are also dramatic. In any country, and more specifically, the concerned government, ...