CHAPTER 2

Trade Development: Needs and Strategy Building

The 10 Strategic Challenges

The main purpose of trade development is to assist business executives to take advantage of emerging opportunities and to find the right way to access new markets, to identify trade partners, or to reinforce trade links (e.g., in increasing market shares, accessing trade opportunities on markets, or taking advantage of trade agreements).

This means that relevant programs have to be redesigned, keeping in mind the relative competitiveness of the product and services concerned, and then to help developing trade capacities, which is the essential component to include in the national approach to trade promotion, consequently with institutional implications.

The ...

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