There are a number of new forces in the international marketplace, namely drivers of competitiveness, which are changing how business is carried out while creating new trade opportunities for enterprises. These drivers dictate what action must be taken at the level of individual enterprises and may involve a fundamental shift in the way companies organize and conduct their business. While the decision to change rests entirely with the enterprise’s management, the public sector must assume the instrumental role of a facilitator. After all, it is the public sector’s responsibility to ensure that the appropriate business environment is in place to support a suitable response by the private sector. This is the ...
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