Selected Successful National Case Studies
A number of countries have developed successful export market strategies. The purpose is to identify areas of commonality in separate national approaches that could in turn provide strategy developers in other countries with useful benchmarks and ideas.
A comparative analysis of six strategic approaches in trade promotion has been undertaken by the International Trade Centre / UN/WTO (ITC) that can be presented in a matrix format.
The number of stars, from least (*) to most important (****), shows the priority ranking of each component.
Table 8.1 Six strategic approaches
Phase 1. Trade Development Design
|
Actions |
Fin-land |
Philip-pines |
New Zealand |
Mauri-tius |
Ire-land |
Get Global Trade Strategies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
