Business interacting with trade institutions reflects the exponential changes that have taken place in recent years. The evolution of global trade, greater competition, and particularly the growth of e-commerce have drastically revolutionized the playing field. In other words, doing business as usual is no longer viable. The availability of real-time data and the integration of digital technologies in their business models enable enterprises to rethink their strategies. The new realities and global challenges facing trade officials and business executives call for innovative business models to pursue global opportunities in the digital era, keeping in mind the new disrupting challenges and opportunities offered by Artificial Intelligence ...
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