Book description
Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.- Covers practical user experience best practices for the global environment
- Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world
- Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
Table of contents
- Cover Image
- Content
- Title
- Copyright
- Dedication
- Foreword
- Acknowledgements
- About the Authors
- Contributors
- 1. The Start of the Journey
- 2. It’s a New World
- 3. Culture and UX
- 4. Building Your Cultural Awareness
- 5. Global Companies and Global Strategy
- 6. Effective Global Teams
- 7. Research in the Field
- 8. Bringing it Home
- 9. Design for a Global Audience
- 10. Delivering Value
- Contributor Biographies
- Index
Product information
- Title: Global UX
- Author(s):
- Release date: October 2011
- Publisher(s): Morgan Kaufmann
- ISBN: 9780123785923
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