CHAPTER 3

Strategic Globalization Alternative

The Case of Kenya

Abel Kinoti Meru and Mary Wanjiru Kinoti

Introduction

Kenya strides the equator on the eastern coast of Africa, bordering Uganda, Tanzania, South Sudan, Ethiopia, and Somali and is the 49th largest country in the world covering a total surface area of 591, 971 square kilometers, with a total population of over 46 million. According to the Kenya National Bureau of Statistics (KNBS) Economic Survey 2017, Kenya’s economy expanded by 5.8 percent in 2016 compared to Sub-Saharan Africa’s average growth rate of 1.5 percent, maintaining an upward trajectory for more than a decade. After debasing her economy in 2014, Kenya earned the first status of a lower-middle-income economy in East Africa ...

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