THE FOUR STAGES OF ENTERPRISE
The next chapters of this book are all about action. I hope you’ve realised by now that I don’t want you to finish this book, briefly muse on its contents, put it back on the shelf and carry on dreaming. I want you to take positive steps forward and really and truly get started.
So, as you progress through the next three chapters, I will pepper them with actions and tasks. Put the book down and do these actions, then come back and carry on.
The first thing I am going to tell you, you may find a little discouraging. You should not start a big business as your first business. It may become big, but there is a right of passage that will serve you well, and people who shortcut it miss important early lessons ...