March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Much is changing in the science of branding.
But the art of branding—and the key roles
that creatives and visual language play—has
become even more important in bringing
brands to life. The natural audience for this
book includes creatives, marketing execu-
tives, and any organization seeking to stay
competitive in a media-saturated world.
But branding, of both the societal and com-
mercial persuasion varieties, plays such a
major (and often controversial) role in our
global and local lives today that understand-
ing how and why it all works ...
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