March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Chapter 1
The Making of a Creative
Brand Warrior
S
o, just what is a Creative Brand Warrior? And why choose this particular, one-
size-fits-all descriptor for the very eclectic roster of experienced, highly respected
contributors to this book? Well, therein lies the story, and the context, of this book.
After thinking a lot about how to best capture and pass along the lessons learned
during fifty years of participating in clients’ global branding battles, the old title of
consultant or ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.