March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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31The Three-Pound Universe
This animation concept depicts the color bars used for
tuning television monitors, which then mutate into the
NBC peacock logo. (Design: Steff Geisbuhler, Partner,
Chermayeff & Geismar Inc.)
nothing to lose but your chains!” must have
been electrifying to the masses (and terrify-
ing to the bosses). Christian fundamentalists
often post signs along roadsides declaring
a simple truth, as they perceive it—“Jesus
Saves.” And, of course, most global reli-
gions, ...
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