March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Chapter 4
The Power of Myths and Archetypes
M
any years ago, Marshall McLuhan, an often quoted 1960s societal behav-
ioral philosopher, coined the phrase “the medium is the message.” One
could immediately guess that this phrase was going to become a staple in
many learned discussions about our changing times. The essence was easy
enough to grasp; McLuhan was stating as a practical fact that technology,
not what we do with it, alters our culture, society, relations, and dialogues. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.