March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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M
y interest in logo design began as a sophomore at the University of Cincinnati.
Creating symbolic representations of organizations appeared to be something
I might actually be able to explore, master, and do for a living. Forty years later,
I’m still passionate about creating corporate identity programs.
Working in this field has done many things.
It has provided me with an opportunity to work with and develop an understanding of •
a wide range of businesses. I have ...
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