March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding68
I
became president of Y&R International in 1965 and head of the agency in 1970. I inher-
ited a few problems. In 1971, the worldwide economic recession hit Y&R, our clients, and
the advertising business as a whole, really hard. We weren’t growing, our payrolls were
now too high, and we needed to cut back on expenses.
As chairman and chief executive officer, I made the necessary cutbacks and led a changing
of the guard, appointing Alex Kroll as creative director and Alex Brody as head of ...
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