March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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10-14998 Job:10-14996 Title:RP-Go Logo
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Text
Determinant 3
Brands, Branding:
Identity Is Equity
From Chambers Concise Dictionary:
Brand: a piece of wood burning or partly burned;
an instrument for branding; a mark burned into
anything with a hot iron. Also defined as: a trademark;
a particular class of goods.
3
A wide range of different creative logo solutions for Honda,
created by Evenson Design Group, complement and enhance
the power of the primary Honda corporate identity.
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