March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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10-14998 Job:10-14996 Title:RP-Go Logo
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(RAY)
10-14998 Job:10-14996 Title:RP-Go Logo
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Text
Determinant 4
Longing and Belonging:
Unattainable Wants, Irresistible Needs
From Chambers Concise Dictionary:
Longing: an eager desire, craving, yearning
Belong/Belonging: to pertain to; to be the property of;
to have a proper place in; to be entirely suitable; to be
a member of; conforming to social norms
4
These high-end cosmetics are coveted by female consumers, who are
very much influenced by the stylish brand designs. (Design: Ken Hirst)
10-14998 Job:10-14996 Title:RP-Go Logo
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