March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding104
W
e live in a time when the family unit is disintegrating; many of us are
away from home in foreign environments and live transient lifestyles.
With the advent of Facebook, MySpace, and Second Life, our innate
human desire to belong in a community manifests itself in very different
ways from those of our ancestors, providing support and interaction in a way they could
never have imagined. The emotional need state to connect has remained, but the tools have
evolved. As human beings, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.