March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding114
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strong brand is vital to most businesses today, and that emphatically extends
to all retail in this global/local world. The phrase, “Bring the brand to life by
creating ideas they can see,” really says it all. This is a key priority for success-
ful marketing and merchandising in retail. Each of us is exposed to thousands
of impressions a day. The retailer’s concern is to create an impression that will be iconic
enough to be memorable. While there is truth to the adage that the big ...
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