March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Determinant 6
Globalization:
The Ultimate War Game
From Chambers Concise Dictionary:
Global: spherical; worldwide; affecting, or taking into
consideration the whole world or all peoples
6
The Google brand is well-recognized globally as the information
hotspot on the world wide web. The brand design changes to
mark holidays and events, but it is consistently recognized.
(Google logos © 2009. Google Inc. Used with permission.)
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