March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding134
F
or the Auto Motor und Sport International Design Competition, each participant was
asked to propose a concept for a new vehicle brand uniquely suited for their coun-
try. Zhang’s design and presentation of the new Chinese vehicle brand, East Scene,
was well received. He was offered a job at the Mercedes-Benz Car Group, Daimler
AG, Germany, as an exterior designer shortly after the competition. Over the past six years,
Zhang has been working on many Mercedes car projects and has grown ...
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