March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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Go Logo! A Handbook to the Art of Global Branding148
Oral-B packaging and new brand
identity system
P
roduct design and understanding how a brand’s persona influences consumer
choices have been major influences in my development of products and brand
strategies over the past two decades. Following are snapshots of this evolution of
product design with branding.
After discovering industrial design at Canberra University (formerly CCAE), Australia, in
the late 1970s, I quickly developed a passion for designing products. It was ...
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