March 2010
Intermediate to advanced
208 pages
7h 23m
English
Content preview from Go Logo! A Handbook to the Art of Global Branding
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10
Determinant 10
Champion Mentality:
Winning, Even When You Lose
From Chambers Concise Dictionary:
Champion: someone who defends a cause; a person
who fights in single combat, sometimes for another;
a competitor who has excelled over all others; a hero
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