FOUR
PURPOSE
The Invisible Leader
If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.
Why Purpose Is Important
Non-hierarchical work culture is not everyone going off in their own direction. It is quite the opposite; it’s a way of working together in service of the organization’s purpose. Everyone looks to purpose as the invisible leader. Everyone treats purpose not just as a catchy phrase written on the wall but as the beacon around which everything can articulate and come together. Once an organization (and ...
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