Image

FOUR

PURPOSE

The Invisible Leader

If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

Antoine de Saint-Exupéry

Why Purpose Is Important

Non-hierarchical work culture is not everyone going off in their own direction. It is quite the opposite; it’s a way of working together in service of the organization’s purpose. Everyone looks to purpose as the invisible leader. Everyone treats purpose not just as a catchy phrase written on the wall but as the beacon around which everything can articulate and come together. Once an organization (and ...

Get Going Horizontal now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.