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Going IT Alone: The Handbook for Freelance and Contract Software Developers by Leon Brown

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Seven Domains Assessment framework

One of the main risks of launching your own business idea is in failing to perform enough analysis to identify its potential for success. Seven Domains Assessment framework is a checklist tool that can be used to identify whether a business idea has potential to succeed, highlight its flaws, and help to avoid basic mistakes being made:

Seven Domains Assessment framework

Figure 3.5: The relationships of the seven domains for validating business ideas.

Market domain/macro level – market attractiveness

This looks at the overall market's ability to provide a profit. Specific consideration is given to identifying the number of customers in the market, volume ...

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