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Going IT Alone: The Handbook for Freelance and Contract Software Developers by Leon Brown

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The McKinsey 7S framework

Understanding the components you need in your business and how they link to each other is an important part of designing a successful business model. The McKinsey 7S framework can be used as a reminder to identify the components you need in your business and how they relate to each other. In essence, this framework is a simplified version of the Business Model Canvas, but with relationships already identified:

The McKinsey 7S framework

Figure 3.6: The relationships of the seven components of a business.

Goals and shared values

The central component of your business are the goals and shared values that your business exists to fulfill. For some organizations, ...

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