Comparison: McKinsey 7S framework

Although both businesses operate in the same market, it is clear from their descriptions that there are significant differences in their approach to providing a solution that affects how their software systems are used. These differences can be summarized using the McKinsey 7S framework, which identifies their operation structure and motivations.

Goals and shared values

The shared goals and values for each of the businesses identifies the similarities and differences of the problems they aim to solve and their value proposition:

IXL Learning



  • Technology first and foremost


  • Solve real world problems in education
  • Help teachers to teach and students to learn
  • Improve the learning process

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