The price-conscious client

The price conscious client will come in many forms; some are motivated by getting the best deal, some are restricted by their available budget, and others are motivated by a lack of knowledge, meaning that the only factor that they can evaluate value is with price.

Characteristics

The price conscious client will have at least one of the following characteristics:

  • Uses price as the main factor in their purchasing decision: This is a characteristic that can cause problems with the project, as to win the work, you may have to push your prices so low that the scope you have to make profit doesn't cover anywhere near what your time is worth. Being self employed, you aren't covered by any minimum wage laws, hence you have to ...

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