“Responsive is not a project. Responsive is a permanent new way of working.”
—SCOTT KELTON JONES, Expedia
I’VE SPENT THE PAST twenty years designing (and redesigning) websites. When I got started, a paper-first way of working made sense. Wireframes and Photoshop comps were the easiest way to communicate with teams and with clients—everybody had a printer, everybody could comment on a PDF. Here’s how I once described my job: “You know what I think I’m going to do today? I’m going to draw some pictures of hypothetical future web pages and see if anyone likes them” (http://bkaprt.com/gr/05-01/).
But the old ways of working just don’t work anymore. ...
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