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Going Viral
book

Going Viral

by Brent Coker
March 2016
Beginner
250 pages
4h 4m
English
Pearson
Content preview from Going Viral

Introduction

Soon after graduating from my PhD in internet consumer psychology, I began to plan my next big project. I had just spent three years of my life working on my thesis, and I couldn’t wait to start afresh on something new. It was 2007. YouTube was just starting to become popular, and word was getting around about something called ‘social media’ and a new website called ‘Facebook’. More people were organising their lives on the internet than ever before – banking, shopping, planning, and now social. The internet was now firmly engrained into society, and I was excited to begin my career studying its effects on people.

I noticed news stories beginning to appear about employers who were blocking external internet access during work ...

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Publisher Resources

ISBN: 9781292087955