© Peter S. Cohan 2020
P. S. CohanGoliath Strikes Backhttps://doi.org/10.1007/978-1-4842-6519-2_1

1. Introduction

Peter S. Cohan1  
(1)
Management Division, Babson College, Wellesley, MA, USA
 
A CEO’s strategic mindset is a set of beliefs about how the world works. Those beliefs come from different sources: including early role models such as parents, teachers, or bosses; education; and high-impact life experiences. A powerful example of CEO’s strategic mindset is the case of Amazon founder and CEO, Jeff Bezos. Indeed, Bezos’s influence on business has been so great that if he had chosen to become a physicist – which was his intention when he arrived at Princeton University – the industries which we’ll explore in this book would likely look very different. ...

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