© Peter S. Cohan 2020
P. S. CohanGoliath Strikes Backhttps://doi.org/10.1007/978-1-4842-6519-2_3

3. Video Entertainment

Peter S. Cohan1  
(1)
Management Division, Babson College, Wellesley, MA, USA
 
Video entertainment was delivered to consumers via three different technologies. Satellite and cable broadcasters were declining rapidly while so-called over-the-top (OTT) content providers – which did not require consumers to pay cable or satellite broadcasting fees – were booming. Satellite and cable broadcasters were shrinking because compared to OTT content providers, their prices were too high and the quality and variety of their content were relatively poor. Satellite and cable TV providers could compete with OTT service providers by trying to offer ...

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