NOTES

Introduction

1. The socialization of marketing and the consumerization of technology, two ideas that can be applied to what’s happening to data visualizations, come from the work of Josh Bernoff. See Charlene Li and Josh Bernoff, Groundswell (Harvard Business Review Press, 2008, rev. ed. 2011); and Josh Bernoff and Ted Schadler, Empowered (Harvard Business Review Press, 2010).

2. See hotshotcharts.com. Basketball analytics are a hotbed of advanced visualization because basketball has become a hotbed of advanced statistics.

3. Edward Tufte’s books are considered canonical in terms of data visualization best practices. Stephen Few has published similarly smart textbooks on best practices in charting and information dashboard design. Dona ...

Get Good Charts now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.