CHAPTER 6Ranking Companies

More and more, people are demanding that companies in their lives be “good company.” The convergence of economic, social, and political forces that we describe in Chapters 2, 3, and 4 put us at the dawn of a new economic era in which genuine, broad-based worthiness is no longer an added bonus but a necessity. Some of the world’s largest companies are in the vanguard, pointing the way and serving as examples for others to follow. Many others, however, are laggards, apparently oblivious to these forces—and to the fact that ignoring them imperils their existence, their employees’ livelihoods, and their shareholders’ investments.

In this chapter, we quantitatively rank the publicly traded companies in the Fortune 100 on ...

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