CHAPTER 10The Worthiness Era

The forces we’ve sketched out in this book dovetail with other key, emerging business trends—all of which are converging to create a future in which companies increasingly must prove they are worthy of consumers’ business, employees’ best efforts, and investors’ dollars. The growing importance of organizational agility and the rise of Asia as an economic power have worked against the arrival of the Worthiness Era. But in both cases, factors in play are now propelling company goodness to the fore.

The stakes are high that companies take goodness to heart in the coming years. Without better stewardship of communities and the environment, humanity will continue on the path toward climatic disaster. Without better employer ...

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